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The Furla family legacy began 77 years ago when Aldo Furlanetto started his business as a trader in accessories. In the 70’s Aldo’s children, Giovanna, Carlo and Paolo took over the business and decided to develop the Furla brand internationally. They created the Furla collection of luxury accessories including handbags, small leather goods, jewelry, belts, watches, scarves, hats, gloves, sunglasses and most recently footwear. Based on elegance and femininity, and techno-artisanal details, the Furla handcrafted Italian brand is known for its affordable luxury.
Within the next 10 years, Furla opened several stores worldwide and created a network of profitable franchises. Furla was one of the first luxury brands to create a franchising network, and to utilize a store concept that became a “case study” for many companies for its innovative merchandising and visual format.
In order to accelerate growth, in the 1980’s, Furla established subsidiaries in 9 countries (USA, France, Spain, UK, Japan, Hong Kong, China, Germany, Australia) and established Furla’s presence in 64 countries worldwide.